Skip to content

Executive Leadership

Left to right: Alex Rodrigues, Brandon Moak, Richard Hawwa

Alex Rodrigues

Co-founder & Chief Executive Officer

Alex co-founded Embark and serves as Chief Executive Officer. Upon closing of Embark’s SPAC merger with Northern Genesis Acquisition Corp II, Alex will become the youngest CEO of a publicly traded company. 

Alex started building robots at age 11. As a middle schooler, he won a world robotics championship competing against high school teams. While studying at the University of Waterloo, Alex and co-founder Brandon Moak built Canada’s first self-driving vehicle, a golf cart named “Marvin” that was used to take guests on tours of the campus. Alex is a Thiel Fellowship recipient and was accepted into Silicon Valley’s premier startup incubator Y-Combinator, where he launched Embark. 

Brandon Moak

Co-founder & Chief Technology Officer 

Brandon co-founded Embark and currently serves as Chief Technology Officer. In his role, he leads engineering and R&D at Embark, and has overseen development of the Embark Driver software, the core of Embark’s commercialization effort. Brandon also led the design and development of the Embark Universal Interface. 

Moak is an experienced engineer and previously worked at and Clear Blue Technologies. 

Richard Hawwa

Chief Financial Officer

Richard serves as Chief Financial Officer and joined Embark with over fifteen years of investment banking experience, most recently serving as a Managing Director at Citigroup, leading coverage across the global mobility sector. Richard has worked closely with companies advising on strategic matters and assisting on capital raising transactions, including transactions for Li-Cycle, Lucid Motors and Ouster.

In addition, Richard has experience across the broader mobility ecosystem, having managed transactions for Adient, Allison Transmission, Aptiv, Dana Automotive, Goodyear Tire, Hyundai Motor Group, Lear Corporation, and Tesla.

Left to right: Stephen Houghton, Sid Venkatesan, Sam Abidi

Stephen Houghton

Chief Operating Officer 

Stephen serves as Chief Operating Officer and oversees Embark’s day-to-day operations and growing headcount. He is responsible for leading Embark’s expansion into new markets as the company makes good on its business plan to deploy across the US Sunbelt by 2024. 

Stephen has deep experience in the autonomous vehicle and transportation space. He previously served as Head of Autonomous Vehicles GTM at Amazon Web Services and VP of Global Markets at Cruise. He also served as Chief Operations and Fleet Officer at Embark before assuming the COO role.

Stephen holds an MBA from Stanford University and a MPA from the Harvard Kennedy School. 

Sid Venkatesan

Chief Legal Officer

Sid serves as Chief Legal Officer, with nearly two decades of legal and business experience in the technology and industrial space. 

Before Embark, Sid served as General Counsel, Chief Operating Officer, and Corporate Secretary at Komline-Sanderson, a manufacturer of capital equipment and process solutions for industrial firms. Before Komline-Sanderson, he was Executive Counsel and Chief IP Counsel at GE Digital, where he led negotiations of commercial deals and M&A totaling hundreds of millions of dollars and oversaw General Electric’s Industrial Internet of Things IP strategy. Prior to GE, Sid was a Partner at Orrick, Herrington & Sutcliffe LLP, resident in the firm’s Silicon Valley office with a broad IP litigation, transactional and counseling practice, representing major technology companies across a broad range of industries.

Sid holds an MBA from the Wharton School at the University of Pennsylvania, a JD from NYU School of Law, and a BS in Mechanical and Aerospace Engineering from Cornell University, concentrating in Automotive Engineering. He was also a software developer for several years.

Sam Abidi

Chief Commercial Officer

Sam serves as Embark’s Chief Commercial Officer and leads the Business Development team, which is responsible for formulating go-to-market strategy, establishing freight partnerships and working hand-in-hand with Embark’s fleet partners as they prepare to deploy and scale autonomous trucks across their networks.

Prior to Embark, Sam worked at Deloitte Consulting where he led the development of the autonomous trucking program. In this role, Sam worked with companies from across the freight ecosystem to define pilot programs, partnerships and commercialization strategies that would accelerate the adoption of autonomous trucking and smart logistics technologies. Before Deloitte, Sam led the go-to-market strategy for an early-stage computer vision company that served the defense sector and worked on the global strategy team at General Motors. Sam earned a B.S. in Computer Engineering from Virginia Tech and an MBA from the Kellogg School of Management.

Left to right: Payal Maheshwari, Mike Reid, Jonny Morris

Payal Maheshwari

Head of People & Culture

Payal leads the People & Culture team at Embark and serves as a key advisor and coach to senior leadership on issues related to people, culture, and organizational dynamics. 

Prior to Embark, Payal worked in human capital consulting, international development, and investment banking. She has worked in small and large organizations alike, and has helped shape culture and growth plans as they scaled. Payal is a graduate of the University of Virginia, where she received both her Bachelor’s Degree and her MBA.

Mike Reid

Chief Business Officer

Mike serves as Chief Business Officer at Embark and has been with the company since its early days in 2016. In his role, Mike has grown Embark’s team and scaled operations as the company commercializes self-driving truck technology.

Prior to Embark, Mike worked in various operations and partnerships roles in the tech industry. Mike studied management engineering from the University of Waterloo, and is an alumnus of the prestigious Next 36 program to identify and develop Canadian entrepreneurs.

Jonny Morris

Head of Corporate Affairs

Jonny joined Embark in 2017 and leads Embark’s Corporate Affairs team, overseeing Embark’s work with state and federal regulatory agencies, legislatures, industry stakeholders, media, and the general public to ensure the safe and rapid deployment of highly automated trucks. Jonny represents Embark on the Board of the Self Driving Coalition and as co-chair for autonomous vehicle working groups at the U.S. Chamber of Commerce C_TEC and Silicon Valley Leadership Group. 

For over a decade Jonny has worked as an analyst and expert advisor at the intersection of technology and public policy. Jonny previously served as an analyst and advisor on technology and national security policy in the White House Office, Department of State, and Department of Defense. Jonny holds a Master’s in Public Policy from UC Berkeley and a Bachelor’s Degree in Political Science from Duke University.